Email Design
Newsletters · Mission campaigns · Consumer marketing · HTML production
Overview
Email built to move readers to act, whether that’s learning more, giving, or showing up. Every email is designed for the inbox first and hand-coded to read clearly on desktop and mobile, so the message lands the same wherever it’s opened.
The Work of Freedom
Part of The Work of Freedom campaign this email is designed to encourage subscribers to take the next step in the campaign through learning what more can be done in service to the mission, or through donation.
Curved dividers carry the torch-passing motif; the CTA sits in navy so the red CTA can be unambiguous and noticed. The copy above the CTA is designed to be an inverted pyramid that visually points to the button, assisting the user in seeing what action to take next.
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Make Room For Life
Part of the Make Room for Life campaign, this welcome email is designed to reinforce the message of the organization and encourage further engagement with it’s resources. Each section helps reiterate each piece of the Make Room For Life’s argument.
Like the landing page in the larger campaign, the email design is also contained within a heart.
The copy above the CTA is designed to be an inverted pyramid that visually points to the button, assisting the user in seeing what action to take next.
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Hass Avocado Board
Seven years of HTML email design and production for the Hass Avocado Board and its consumer brand, Avocados – Love One Today.
The work served two very different audiences. Industry emails, like the HASS Insights newsletter and assessment-payer updates, turn trade data, research, and program funding into clear visual stories with charts, custom icons, and scannable structure. Consumer emails take a warmer, more playful tone, with recipe features, seasonal campaigns, and nutrition messaging designed to feel personal rather than promotional. Every email was hand-coded to hold up across clients and devices.
Scroll to explore the complete design
Scroll to explore the complete design
Scroll to explore the complete design
Scroll to explore the complete design